Keyword research & competitor analysis included
Agency Analytics white-label dashboard
Monthly branded PDF reports
Clear upgrade paths as your client grows
Two tiers. Three scales.
Foundation builds consistent, reliable SEO on your client's primary service and location. Growth adds active monthly expansion — new pages, new areas, new services built every month.
Setup includes
- Keyword research & competitor analysis
- Full technical SEO audit & high-priority fixes
- SEO setup sheet — every page mapped to a keyword
- On-page optimisation across all existing pages
- Agency Analytics white-label dashboard
- Partner walkthrough video
Ongoing every month
- Content marketing mapped to buyer intent
- Service & location pages created as required
- Local citation & link building
- Keyword ranking & traffic review
- Monthly branded PDF report — specific, honest, actionable
- Monthly planning & priorities confirmed
Who this is for
Family-run trade businessPlumbers, electricians, roofers — consistent local visibility without managing SEO in-house.
Single-location service businessSalons, accountants, solicitors — rank locally for a core service from one premises.
New business, solid foundationRecently launched businesses that need the right SEO groundwork in place from the start.
→ Upgrade path: When your client is ready to push into surrounding towns or add service pages, Foundation Local steps up to Growth Local.
Setup includes
- Keyword research per location across the full region
- Competitor analysis with regional gap identification
- Full technical SEO audit & high-priority fixes
- On-page optimisation across all existing pages
- Dedicated location page built or optimised per target town
- Agency Analytics — keywords tracked per location
- Partner walkthrough video
Ongoing every month
- Content marketing with rotating regional focus
- Service & location pages created as required
- Regional citation & link building
- Keyword ranking review broken down by location
- Monthly branded PDF report covering all locations
- Monthly planning — location priorities confirmed
Who this is for
Trade business covering a countyHeating engineers, landscapers covering 4–6 towns — rank in each area, not just the home town.
Multi-branch service businessLetting agents or dental practices with branches across a region, each needing its own local visibility.
Growing business, expanding reachAlready ranking in one town and wants to extend systematically across the surrounding area.
→ Upgrade path: When the client wants to push beyond the region, add sub-services, or build persona pages — Foundation Regional becomes Growth Regional.
Setup includes
- National keyword research — transactional & commercial intent
- Competitor analysis against national brands
- Full technical audit — crawl budget, site architecture, schema
- On-page optimisation across all existing pages
- Content gap page plan flagged for approval
- Agency Analytics — national keyword tracking
- Partner walkthrough video
Ongoing every month
- High-quality content marketing targeting national search
- Service & location pages created as required
- National authority link building
- National keyword & traffic review
- Monthly branded PDF report — performance vs national benchmarks
- Monthly content & link-building priorities confirmed
Who this is for
Specialist service, national reachNiche consultancies, legal firms, B2B service providers competing for UK-wide searches.
Digital-first or e-commerce businessOnline-only businesses competing on high-volume national terms without an in-house SEO team.
Established brand, untapped SEOStrong offline reputation but poor organic visibility — the right foundations needed.
→ Upgrade path: When the client wants to build out additional services, persona pages, and content clusters at pace — Foundation National steps up to Growth National.
Setup includes
- Everything in Foundation Local setup
- Keyword research mapped across core area + surrounding towns
- Expansion roadmap — priority towns ordered by opportunity
- Persona & sub-service content plan defined
- Primary location page + first expansion pages built
- Agency Analytics — all target towns tracked
Ongoing every month
- New location, service, or persona pages built every month
- Service & location pages created as required
- Content marketing — persona-led and buyer-intent focused
- Local & surrounding-area link building
- Monthly competitor monitoring & strategic adjustments
- Monthly strategy review with partner
- Monthly branded PDF report covering all locations
Who this is for
Trade business ready to growAlready ranking locally and wants to systematically capture surrounding areas before a competitor does.
Owner actively investing in growthWants a clear month-by-month expansion programme — not just maintenance.
New owner, existing businessTaken over an established business and wants to build digital presence across the full service area quickly.
★ Top tier: Growth Local scales into Growth Regional when the client's target area expands to a full county.
Setup includes
- Everything in Foundation Regional setup
- Keyword research across full region + expansion areas
- Expansion roadmap — locations, services & sub-services prioritised
- Persona & sub-service content plan across multiple locations
- First wave of expansion pages built during setup
- Agency Analytics — full regional keyword tracking
Ongoing every month
- New location, service, sub-service, or persona pages every month
- Service & location pages created as required
- Content marketing rotating across locations and services
- Regional link building — citations, trade directories, outreach
- Monthly competitor monitoring across full regional footprint
- Monthly strategy review with partner
- Monthly branded PDF report — all regions and services
Who this is for
Multi-van trade businessRoofing, drainage, or HVAC companies across a county with several service types — each area needs its own presence.
Franchise or multi-territory operationBusinesses operating across defined territories needing consistent SEO delivery managed centrally.
Regional professional services firmLegal, financial, or property businesses covering multiple towns with distinct service lines.
★ Top tier: Growth Regional steps up to Growth National when ambition moves beyond regional — or a second service vertical needs national visibility.
Setup includes
- Everything in Foundation National setup
- Full service + sub-service keyword map at national level
- Content cluster architecture — pillar, supporting & blog layers
- Expansion roadmap: services, sub-services & personas prioritised
- First wave of expansion pages built during setup
- Agency Analytics — all services and keywords tracked nationally
Ongoing every month
- New service, sub-service, or persona pages built every month
- Service & location pages created as required
- High-depth content marketing supporting content clusters
- National authority link building
- Active competitor monitoring — strategic response across all services
- Monthly strategy review — Guy sets priorities with partner
- Monthly branded PDF report — full performance across all services
Who this is for
National service brand, multiple verticalsSeveral distinct service lines nationally — each needing its own keyword strategy and content programme.
Scale-up or recently funded businessGrown quickly and needs SEO to catch up — building topical authority fast across all service areas.
Established brand, missed organic opportunityStrong direct traffic but poor organic rankings — significant upside available with the right programme.
★ The ceiling: Growth National is the top tier. From here the focus shifts to deepening topical authority and compounding the gains already built.
