A real-world example of what white label SEO looks like for a trades-focused PPC team of 2 to 5 people.
A small PPC agency, a tight team of two to five people, had spent 3 to 5 years building a solid client base in the trades and home improvement space. Their Google Ads campaigns were performing well. Their clients were getting leads. On paper, things looked fine.
But underneath that, something was shifting. Full-service agencies were circling. One by one, clients were starting to ask why they could not get SEO from the same place they got their paid ads. And when the answer was "we don't offer that," some of them started looking for someone who did.
Trades businesses live and die by local visibility. Clients were increasingly uncomfortable with their dependency on ad spend, and they were right to be. SEO was the logical conversation to have. But without an in-house specialist, having that conversation felt risky. Delivering it felt even riskier.
The options on the table were not great: hire someone (expensive and slow), learn it themselves (no time), or keep deflecting and hope clients stayed anyway. They were not.
Their biggest concern about white labelling was quality. They had built their reputation on strong results and straight talking. Bringing in an outside provider felt like a gamble. One bad experience could undo a lot of goodwill.
After speaking with me about how the delivery actually works, they decided to test the water with three existing clients who had already raised SEO in conversation.
I put together a clear breakdown for each one: the strategy, the timeline, and what realistic results looked like for trades businesses in their areas. No overselling, no vague promises.
Within two weeks, all three were on rolling monthly SEO packages at between £500 and £1,000 per month. The agency presented it as their own service. White-labeled reports, branded dashboards, no mention of me anywhere.
Their highest-converting Google Ads keywords became the foundation of the organic strategy. We targeted the same searches, just building traffic that did not stop the moment the budget did.
Title tags, meta descriptions, service pages, location pages. All properly optimised around the way local customers actually search for trades services.
FAQ pages, blog posts and guides answering the real questions potential customers were typing into Google. The kind of content that builds topical trust with search engines over time.
Their clients received professional monthly reports under the agency's name. Rankings, traffic, progress, all clearly laid out and all attributed to them.
Initial conversation. I walked through exactly how the delivery works and what results look like in the trades space. No jargon, no overselling.
All three existing clients signed up on rolling monthly SEO packages between £500 and £1,000 per month, presented entirely under the agency's brand.
Keyword research, on-page optimisation and technical fixes completed. Foundations in place for organic growth to build on.
Early results started coming through. Two of the three clients moved onto page one for their core local search terms. One client reduced their Google Ads budget by 20%.
SEO is now included in every new client proposal. The partnership has become a core part of how the agency pitches and retains clients.
The £1,800 per month in new recurring revenue was the headline number, but the partnership created benefits that went well beyond the immediate income.
I was losing clients to agencies that could offer more than I could. That has stopped. Now I am the one who can offer more, without any of the stress that comes with delivering it myself.
PPC Agency Partner, Trades Sector